New car for New Trend

Fast-growing networking reseller New Trend Computer Networks has walked away with yet another channel accolade, picking up the keys to a brand new car as the winner of the D-Link Dollar promotion held in association with distributor Aptec Gulf.

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By  Stuart Wilson Published  April 24, 2005

Fast-growing networking reseller New Trend Computer Networks has walked away with yet another channel accolade, picking up the keys to a brand new car as the winner of the D-Link Dollars promotion held in association with distributor Aptec Gulf. Regional distributor Tech Data presented new Trend Computer Networks with the newcomer of the year award last month in recognition of its sales of Linksys kit. Sakkeer Hussein, product manager for D-Link at Aptec Gulf, said: “Thanks to all our partners for making the D-Link Dollars promotion a big success…I believe D-Link Dollars is the simplest promotion compared to any other available for channel partners. The D-Link Dollars promotion is Aptec’s commitment to our channel partners in addition to the various loyalty benefits we offer throughout the year. We believe the promotion has built channel motivation to the highest level.” According to Aptec, more than 150 resellers participated in the D-Link Dollar promotion during late 2004. A fixed number of D-Link Dollars were pre-assigned to the top selling D-Link SKUs. At the end of the promotion period, resellers were able to redeem accumulated dollars for prizes from Aptec including phones, TVs and of course the brand new Hyundai car awarded to Ashok Kumar, managing director at New Trend. Reseller reward schemes continue to enjoy huge popularity in the Middle East channel, with vendors using these programmes to drum up sustained interest in their products. The recent announcement from distributor eSys that it would set up its own loyalty-based rewards scheme, ePaL, may stimulate rival distributors to follow suit. As always, the real skill is making sure these schemes do not create an administrative nightmare and are applied fairly and transparently.

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