Sage targets midmarket CRM channel

Business software giant Sage has launched a Middle East reseller recruitment drive to sign up partners capable of providing a route-to-market for its ACT! Professional midmarket CRM offerings in the region.

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By  Stuart Wilson Published  April 23, 2005

Business software giant Sage has launched a Middle East reseller recruitment drive to sign up partners capable of providing a route-to-market for its ACT! Professional midmarket customer relationship management (CRM) offerings in the region. The addition of ACT! Professional and ACT! Professional for Workgroups to Sage’s Middle East product portfolio allows Sage to offer an affordable entry-level CRM package to end-users. The new offerings fit neatly between Sage’s entry-level ACT! 6 contact management software and its top-end Saleslogix CRM product. Shishir Srivastava, executive director at Sage Middle East, said: “ACT! Professional and ACT! Professional for Workgroups offers local companies a cost-effective entry-level CRM with a growth path to a powerful CRM in Saleslogix as the company grows. We recently launched a drive to recruit resellers for the new products and a trained channel will be in place in the next two months.” “Many companies in the region have shown a keen interest in CRM but are reluctant to make large investments in the absence of return on investment (ROI) figures. They now have the ability to implement CRM at a low cost with the option to upgrade once they have proof of ROI,” added Srivastava. As well as recruiting some additional partners, Sage will also look to push the newly launched ACT! products through its existing channel where appropriate. “We want to add a small number of additional CRM-focused partners to carry the ACT! products as well,” explained Srivastava. “There are several companies that focus on areas such as computer-telephony integration that also derive a large part of their business from CRM. We would rather work with partners that already have CRM experience.” Sage Middle East sales climbed 15% last year with profits rising 35% and the vendor is confident that it will be able to maintain double-digit revenue growth. As well as driving into the midmarket CRM sector in the Middle East, Sage is also working hard to develop its ERP business in the region. The vendor recently completed a business-focused end-user road show titled ‘Manager’s View of ERP’ with events in Dubai, Jeddah, Riyadh and Amman. In total more than 300 end-users attended the road show, producing close to 100 sales leads for Sage and its partners to follow up.

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