U.S. Robotics plans Saudi channel push

U.S. Robotics is on the lookout for additional value-added resellers and internet service providers at Gitex Saudi Arabia later this month as it attempts to expand its channel-to-market in the Kingdom.

  • E-Mail
By  Stuart Wilson Published  April 23, 2005

U.S. Robotics is on the lookout for additional value-added resellers and internet service providers at Gitex Saudi Arabia later this month as it attempts to expand its channel-to-market in the Kingdom. Representatives from U.S. Robotics will use the show as an opportunity to meet with potential partners. “Distribution and retail are already well represented in the Riyadh market for U.S. Robotics but we would like to recruit more ISPs and VARs to offer our wireless solutions,” explained Hishamul Hasheel, technical sales manager at U.S. Robotics Middle East. “The networking market in Saudi Arabia is growing at a rapid pace,” he added. “Moreover, with increased internet penetration in the country, the small office home office (SOHO) and small and medium business (SMB) segments for wireless networking are growing exponentially. These market segments are traditionally a high technology stronghold. Channel expansion will assist U.S. Robotics in effectively tapping into this market growth.” U.S. Robotics has already established a strong retail presence in the Kingdom with major players such as Jarir Bookstore, CompuME, Extra and Electro all stocking its portfolio of internet access and connectivity products. As part of its channel expansion plans, U.S. Robotics hopes to recruit additional retail partners to cover Jeddah as well as the Eastern Province. “2005 is a significant year technologically for the U.S. Robotics product portfolio,” added Hasheel. “Several revolutionary new products will be introduced into the Middle East markets, including the MAXg product line for wireless networks. To support the smooth induction of these new technologies in the relatively low capital intensive SOHO and SMB segments, we are committed to establishing a chain of channel partners who can provide on-ground pre and post-sales technical support to customers in Saudi Arabia.” U.S. Robotics already has well-established distribution coverage in Saudi Arabia. Regional distribution giants Almasa, Tech Data and Aptec all cover the Kingdom for U.S. Robotics as do in-country distributors Advanced Integrated Media (AIM) and Essam Arabian Projects (ESAP).

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code