Pulling power

Fusion Distribution, working in conjunction with vendor partner RSA Security, is preparing to embark on a region wide pull marketing campaign to generate end-user demand for its Middle East reseller base.

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By  Stuart Wilson Published  April 21, 2005

Fusion Distribution, working in conjunction with vendor partner RSA Security, is preparing to embark on a region wide pull marketing campaign to generate end-user demand for its Middle East reseller base. “This is all about creating direct end-user pull by targeting 31,000 CIOs and CEOs across the region with a targeted e-mail marketing campaign,” explained Tim Martin, managing director at Fusion Distribution. “These people are being profiled using a third party database and the leads that are generated from the campaign will be fed into the channel partners.” Scheduled to hit end-users desks on the 26th April, the end-user pull marketing campaign has been jointly funded by RSA Security and Fusion. The promotion will introduce end-users to the benefits of deploying RSA Sign-On Manager, a secure enterprise access solution that integrates single sign-on with RSA Security’s best-of-breed strong authentication technologies. “This type of promotion demonstrates the value-add that we provide to both our vendor partners and reseller customers,” continued Martin. “Striking a perfect balance of push and pull marketing approaches is vital when it comes to developing demand for specific products in the Middle East.”

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