Panasonic announces 3CCD movie camera in the Middle East

Panasonic's new line-up of PRO-Broadcast technology 3CCD digital video cameras were unveiled in the region by P-MAXX, the vendor's new brand mascot for advanced-technology digital products.

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By  Vijaya Cherian Published  April 20, 2005

Panasonic has launched a range of advanced PRO-Broadcast technology 3CCD digital video cameras in the Middle East.The DV cameras were unveiled by P-MAXX, Panasonic’s futuristic new brand mascot for advanced-technology digital products. “This marks the start of a new marketing strategy for Panasonic Middle East. P-MAXX, our futuristic mascot represents Panasonic’s focus toward next-generation digital products that can ease and enhance our customers’ lives,” stated Panasonic’s new managing director for the Middle East, Koyanagi. “Panasonic has always been associated with futuristic technology. We have identified three core areas, known as 3D as our product focus – namely Digital video cameras, Lumix Digital still cameras and PDP (plasma display) televisions. Digital products are the future of entertainment and as a pioneer in this field, we will continue to introduce next-generation products through P-MAXX,” he added. P-MAXX’s first product offering is the new range of DV cameras which include the NV-GS250, NV-GS150 and the NV-GS75 3CCD models. The company is also introducing compact zoom models -- the NV-GS35 and the NV-GS25. The new models incorporate the sleekness and portability of an ultracompact videocam with the performance features of 3CCD. 3CCD reproduces colour in great fidelity, as it uses a separate CCD (charge-coupled device) for reds, greens and blues. It is the same technology used in Panasonic professional broadcast equipment, ensuring crystal clear 540 lines of resolution in DV format. The 3CCD models incorporate a host of picture-improving technologies, starting with the Crystal Engine digital signal processing LSI, which suppresses noise and enhances resolution. The Optical Image Stabilizer (OIS) system minimises the effect of hand-shake without losing picture quality using both movie (OIS.) and still image (MEGA OIS). The video cameras also incorporate a Leica Dicomar lens with low-dispersion glass that enables clear images with reduced colour aberration and Panasonic's unique quad-density pixel distribution technology achieves 3.1-megapixel still pictures for NV-GS250. All new models support widely-popular USB 2.0 (HS mode) connection to a PC for easy transfer of DV data. The models are USB video class compatible, making it possible to upload moving images in real-time and simplifying video editing with the included MotionDV Studio 5.3 LE editing software.

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