Assistance for Dubai’s entrepreneurs

Computer Associates sponsors entrepreneurs and business leaders summit as part of its commitment to SMB initiative.

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By  Sarah Gain Published  April 20, 2005

Software company Computer Associates (CA) is to be the headline sponsor of next month’s Entrepreneurs in Dubai, the International Entrepreneurship Forum and Exhibition (IEFE), which will be held in Dubai under the patronage of His Highness Sheikh Hamdan Bin Mohamed Bin Rashid Al Maktoum and is organised in association with the Mohamed Bin Rashid Establishment for Young Business Leaders. The software company will showcase its Total Protection solution at the entrepreneurship exhibition running in parallel with the forum. The Total Protection applications, which provide a complete one stop solution for best-in-class anti-virus, backup, anti-spyware and desktop migration portfolio of products, packaged to meet the specific needs of the SMB segment. CA’s sponsorship comes as part of its commitment to the small and medium businesses (SMB) initiative in the Arab countries. “IEFE gives us the opportunity to meet and network with SMB owners and reinforces our strategy to address the challenges facing their technology infrastructure,” says Ned Jaroudi, regional marketing director for CA and member of the Young Business Leaders Establishment. CA launched its SMB campaign in 2005 as a result of the rapid emergence of this sector in the Arab countries. “The SMB market is highly significant in this region and deserves our strategic focus and dedication. We foresee greater technology investments by business owners within this sector,” adds Jaroudi. The exhibition at Entrepreneurs in Dubai is specifically aimed at encouraging interaction between service providers and SMB businesses. According to Jessica Sutherland, general manager of the event’s co-organisers, IIR Exhibitions Middle East, “The correct technology in the start-up phase can be vital for any SMB. Mistakes can be costly and damaging and appropriate IT advice is crucial to any forward-thinking business plan.”

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