Aptec adds Avaya

Aptec has formally announced its UAE distribution agreement with Avaya. The deal covers products aimed at the SMB sector including Avaya’s IP Office product suite.

  • E-Mail
By  Stuart Wilson Published  April 19, 2005

Aptec has formally announced its UAE distribution agreement with Avaya. The deal covers products aimed at the small and medium business (SMB) sector including Avaya’s IP Office product suite. The new partnership will provide a platform for an increasing number of UAE resellers to target growing demand for SMB IP telephony solutions. “The small and medium enterprise (SME) sector in the UAE is always quick to embrace newer technologies and IP telephony is no exception,” said Bahaa Salah, general manager and sales director at Aptec Gulf. “And with Avaya’s IP Office offering our resellers can deliver an integrated platform for voice, data and multimedia to enhance productivity and performance goals of this sector.” Youssef Sannan, SME channel manager at Avaya Middle East and North Africa, added: “We are very pleased to have signed Aptec as an SME value-added distributor for the UAE. Aptec’s presence in the SME segment is commensurate with our strategy to grow and extend the reach of our IP Office portfolio to this market. Through this partnership we hope to leverage their business model, experience and capabilities to engage further with the SME sector and to prove the value of our combined offering to the channel.” Avaya has also signed up SME-focused distributors in Saudi Arabia and Lebanon to spearhead the development of its two-tier channel in the Middle East. In Saudi Arabia, Brightstar has joined the Avaya distributor fold while Libatel is taking care of the market in Lebanon. “Avaya is a well established brand in the IP telephony sector, and we are very pleased to be adding their products to our portfolio,” explained Ilyas Mohammed, business unit manager security, storage and networking at Aptec Gulf. “And we are confident our channel will be very interested in this value proposition.” Avaya’s IP Office solution is a suite of products specifically tailored to provide a total communications platform for businesses with up to 300 employees. IP Office has a wide range of features to match business requirements, including messaging, customer service, call attendant, productivity features and conferencing. IP Office has already been installed at over 60 sites in the UAE across a number of vertical markets including banking and logistics.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code