Al Yousuf picks up NEC Infrontia distribution rights

Al Yousuf’s IT sales unit has picked up exclusive UAE distribution rights for NEC Infrontia’s Keyphone Systems targeted at small and medium businesses.

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By  Stuart Wilson Published  April 19, 2005

Al Yousuf’s IT sales unit has picked up exclusive UAE distribution rights for NEC Infrontia’s Keyphone Systems targeted at small and medium enterprises (SMEs). Al Yousuf has established a new department to oversee the latest addition to its product portfolio and is currently recruiting service, sales and technical specialists to flesh out its offering. “For the past 20 years, NEC Infrontia, formerly well-known as ‘Nitsuko’, in partnership with Etisalat has been the leading provider of Keyphone Systems in the country with a market share of over 70% in small and medium enterprise SME segment,” said Dave Chong, managing director at NEC Infrontia Asia Pacific. “Today, we embark on a new era with Al Yousuf Computer. With their widespread distribution network and customer service expertise in the industry, we foresee higher market coverage and a long-standing relationship,” he added. “Our commitment to SME businesses has been the key factor in our leadership and success. NEC Infrontia has sold over 80,000 systems in the UAE through Etisalat as proven by market-oriented features and the high Systems Reliability and durability. Our future goal is set higher with our continued commitment to the UAE market,” concluded Chong. Daoud Eid, director at Al Yousuf IT Companies, commented: “As part of our commitment to expanding our lines of products and services, we are proud to partner with one of the leading telecommunication equipment providers in the world. Our experience in the region and NEC Infrontia’s award winning products is the perfect union to maintain NEC Infrontia’s leading status and exceptional customer satisfaction.” “Our technical and sales teams are trained and certified to handle all customer inquiries as customer satisfaction is of top priority. Our long experience in providing the latest and most advanced telecom and IT solutions will certainly be our strength towards achieving this goal,” concluded Daoud. Product and support availability will be top priorities for Al Yousuf and the company plans to service the UAE market through its own branch offices as well as through a network of authorised resellers.

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