MTC improves data offering with SurfKit

SurfKitchen’s patented technology will provide MTC-Vodafone subscribers with a desktop menu anywhere they go, giving them easy, direct access to data and multimedia services.

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By  Tawanda Chihota Published  April 18, 2005

Leading Kuwaiti operator MTC-Vodafone has awarded mobile desktop software provider SurfKitchen a contract to implement its SurfKit Mobile software for the roll out of MTC-Vodafone’s branded, mobile menu data service offering, available in both Arabic and English. SurfKitchen will enable MTC-Vodafone to have greater brand exposure, whilst offering easier access to premium, value-added mobile data services for its 1.3 million mobile user base in Kuwait. SurfKitchen’s patented technology will provide MTC-Vodafone subscribers with a desktop menu anywhere they go, giving them easy, direct access to data and multimedia services. The technology enables content to be sent over the air and cached on a wide range of mobile handsets allowing users to view this content offline. Users can then decide to connect seamlessly online to view additional content or make a purchase, such as a ringtone. “We want to deliver an innovative user experience to our subscribers; SurfKitchen will help us to achieve this. We chose SurfKitchen for its technological performance, understanding and existing market deployments,” says Haitham Al-Khalid, chief business development officer at MTC Group. The deal marks SurfKitchen’s first foray into the Middle East mobile market, having already concluded deployments with O2 UK, O2 Germany, Telenor, Sonofon, Telefónica Moviles, TIM Italy, TIM Greece and Smart Global.

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