Adobe makes a move for Macromedia

Document software vendor Adobe Systems has announced its intention to snap up Macromedia for US$3.4bn in a share-based deal.

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By  Stuart Wilson Published  April 18, 2005

Document software vendor Adobe Systems has announced its intention to snap up Macromedia for US$3.4bn in a share-based deal. The two companies claim that the combined entity will offer customers an even more powerful set of solutions for managing and delivering content across multiple operating systems. “Customers are calling for integrated software solutions that enable them to create, manage and deliver a wide range of compelling content and applications — from documents and images to audio and video," said Bruce Chizen, chief executive officer at Adobe. “By combining our powerful development, authoring and collaboration software — along with the complementary functionality of PDF and Flash — Adobe has the opportunity to bring this vision to life with an industry-defining technology platform.” In the combined company, Chizen will continue in the role of CEO with his counterpart at Macromedia, Stephen Elop, taking on the role of president of field operations. “Both Macromedia and Adobe are passionate about creating and enabling great experiences across a wide range of devices and operating systems,” said Elop. “Our combined teams will be a powerful force for innovation around cutting-edge platforms for delivering content and applications.” The two companies are currently developing integration plans that build on the cultural similarities and the best business and product development practices from each company. “While we anticipate the integration team will identify opportunities for cost savings by the time the acquisition closes, the primary motivation for the two companies’ joining is to continue to expand and grow our business into new markets,” said Chizen.

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