Bigger than ever before - Gitex Saudi Arabia 2005

Running over three halls and covering a massive 14,000 square metres, Gitex Saudi Arabia 2005 will be bigger and better than ever before with the show set to attract more exhibitors and a greater number of delegates than in 2004.

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By  the Gitex Times Staff Published  April 13, 2005

Running over three halls and covering a massive 14,000 square metres, Gitex Saudi Arabia 2005 will be bigger and better than ever before with the show set to attract more exhibitors and a greater number of delegates than in 2004. Attendance is expected to break the 80,000 delegate mark this year, a 10% increase from 2004, and visitors will have the opportunity to meet with more than 350 exhibitors representing approximately 850 vendors. Among the IT players represented at the show are international vendors such as Acer, Toshiba, Samsung, Kodak and Epson, and key regional information technology firms, including Jeraisy, Hoshan, Modern Electronics, Samir Photographics, Jarir Bookstore, and Al Esayi Electronics. Furthermore, this year’s Gitex Saudi Arabia will have a real international feel to it as participants from Taiwan, Egypt, Singapore, Thailand, Malaysia and Cyprus join firms from the UAE to tout their wares in the region’s largest and most revenue rich technology market. Also represented this year will be telecom giants Saudi Telecommunications Company (STC) and Etihad Etisalat. “Gitex Saudi Arabia is the ideal platform for exhibitors to launch the latest technologies and services into the largest and rapidly increasing market in the Middle East,” says Mohammed H. Al-Hussaini, deputy general manager of Riyadh Exhibitions Co., the organisers of the annual Gitex Saudi Arabia trade show. “Last year’s event was a tremendous success; most exhibitors reported record sales with new leads. Since this year’s event is larger than previous shows it will create more business opportunities for both exhibitors and visitors,” he adds. With delegates ranging from both public and private sectors, IT and telecommunications, Gitex Saudi Arabia 2005 will have a wide variety of technologies on display. According to Al-Hussaini, visitors will be able to view and discuss everything from advanced internet service provider (ISP) solutions, through to mobile computing and wireless application protocol (WAP), networking and business tools, satellite communication offerings and IT systems and components. For the individual user, there will also be digital imaging and desktop publishing products and office automation suites. “The main focus of Gitex Saudi Arabia 2005 will be on business solutions, publishing solutions, tracking and distribution systems and point of sale (POS) systems,” adds Al-Hussaini. “Visitors to the show will also see application software for both domestic use and end user organisations, along with wireless networking products, intelligent building systems and security offerings,” he says. As always, Gitex Saudi Arabia will act as a barometer for the current state of the Kingdom’s information technology market, which has long been recognised as the largest in the Middle East. According to Al-Hussaini, this year should be a good one as the Saudi IT market continues to grow at unprecedented rates. “The Saudi economy is undergoing an important move to broad-based industrial diversification for sustainable development away from just oil. This diversification process has accelerated the demand for associated software, hardware and services in the Kingdom,” he says. “Saudi Arabia is the largest market in the Gulf region for information technology equipment and systems, as it accounts for 40% of total sales worth around US$5 billion in the GCC. For example, annual sales of computers are worth up to US$800 million a year, and the Kingdom has experienced an average growth of about 15% during last two years,” Al-Hussaini adds. With such startling figures in mind, the Riyadh Exhibitions Co. is convinced that any IT vendor serious about the Saudi Arabian market should not only be attending Gitex Saudi Arabia but investing in the show and the Kingdom as a whole. As Al-Hussaini says, “Saudi Arabia is the largest IT market in the region and Gitex Saudi Arabia is the only trade event in Saudi Arabia that serves the needs of this important market.”

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