Canon teams up with its partners for Gitex KSA

Canon Middle East is taking the partner route to this year’s Gitex Saudi Arabia as it intends to make its presence felt with the help of Ali Zaid Al Quraishi & Brothers and the El-Ajou Group. Delegates who head to Ali Zaid Al Quraishi’s show booth will find a wide range of Canon’s digital photo and video products on display, such as its SLR and Ixus 50 digital cameras, its DM-MV range of digital video cameras, and Pixmar photo printers.

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By  the Gitex Times Staff Published  April 13, 2005

Canon Middle East is taking the partner route to this year’s Gitex Saudi Arabia as it intends to make its presence felt with the help of Ali Zaid Al Quraishi & Brothers and the El-Ajou Group. Delegates who head to Ali Zaid Al Quraishi’s show booth will find a wide range of Canon’s digital photo and video products on display, such as its SLR and Ixus 50 digital cameras, its DM-MV range of digital video cameras, and Pixmar photo printers. According to Ali Zaid Al Quraishi & Brothers’ general manager, Maher El Obaid, Gitex Saudi Arabia is one of the most interesting events happening in the Kingdom. “The Saudi Arabian market is growing and has tremendous opportunities as far as digital products such as cameras and video cameras are concerned,” he says. Canon’s second partner at this year’s show, El-Ajou Group, specialises in business office solutions. As such, it will be wooing delegates with Canon Business Solutions’ full range of products and services, including MFDs, copiers and document scanners, as well as products from Canon’s Consumer Imaging division. Visitors to the show can expect to find new Pixma multifunction printers on the El-Ajou stand, plus details of Canon’s MEAP (Multi Embedded Application Platform) software technology. This helps businesses address specific workflow requirements by offering full customisation; allowing end users to tailor their MFD device exactly to their needs. Canon Middle East itself had a successful year in 2004, reporting 38% year-on-year growth. President Gordon Jones recently claimed the local operation is “the fastest growing Canon organisation worldwide.” He attributed this continuing rise to the popularity of digital devices. When combined, Canon’s analog and digital cameras currently account for 35% of its regional sales compared to 22% globally, with the firm’s digital camera sales in the Middle East having grown by a whopping 74% during 2004.

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