Samsung unveils new products

Far Eastern hardware giant promises to deliver innovative products and unveil the identity of its latest partner in the Kingdom of Saudi Arabia.

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By  the Gitex Times Staff Published  April 13, 2005

Samsung will announce new products and a major distribution deal at this year’s Gitex Saudi Arabia as it looks to capitalise on the successes it has already enjoyed in the Kingdom. Furthermore, the team will also be talking to show attendees about its vision for the Saudi Arabian market and how its technologies will develop in the coming years. “On the product side, Samsung is really focusing on printers this year,” explains Zohair Zoudi, IT product manager, Samsung Saudi Arabia. “We’ll be launching several new models at this year’s Gitex Saudi Arabia show, including mono laser machines and all-in-one, multi-function printers.” Samsung is also promising a channel surprise as the firm plans to use Gitex Saudi Arabia as the forum for announcing a new KSA distribution partnership. According to Zoudi, this major deal involves one of the biggest IT companies in Saudi Arabia. Samsung’s new partner will be responsible for distributing its entire IT product range throughout the Kingdom, which will in itself be an increasingly challenging role in 2005 as Samsung is looking to increase the number of products it offers Saudi users over the course of the year. “This year the Kingdom will be an exceptional market for IT business,” Zoudi predicts. “Currently Samsung is dealing in monitors, printers, hard drives and optical storage, but we also plan to introduce our whole IT range into the Saudi market over the next few months, including our desktop PCs and notebooks. We’re in the process of planning this now.” Aside from printers and partners, Samsung will be making the most of the recent change to the Kingdom’s camera phone policy by showing off the world’s first seven megapixel model at this year’s show. Recently launched at CeBit in Hanover, Germany, the Samsung V770 is being billed as the first camera phone capable of taking fully professional photographs. It features a 3x optical zoom, 5x digital zoom and auto focus, while images are displayed on a 1/1.8” CCD screen. The V770 has also been designed so that wide-angle and tele-conversion lenses can be attached, boosting the power of its optical zoom to 4.7 times. Samsung recently announced its 2004 MEA sales revenues, which saw year-on-year growth of 30%, reaching US$2.7 billion. The company now plans to continue building on this success through 2005, both by expanding its range of products and providing digital convergence solutions. “This year we will continue to build on this unrivalled benchmark that we have established and empower customers with best-of-breed digital devices that will transform the face of digital entertainment in the region,” says B.W. Lee, president of Samsung MEA.

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