Imation showcases latest consumer storage devices

Leading removable storage solution vendor Imation will be showcasing two of its latest consumer storage options at this year’s show with its Saudi Arabian partners, Jarir Bookstore and Al Falak. The first of the new devices to be demonstrated at the show is Imation’s 2Gbyte USB flash drive.

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By  the Gitex Times Staff Published  April 13, 2005

Leading removable storage solution vendor Imation will be showcasing two of its latest consumer storage options at this year’s show with its Saudi Arabian partners, Jarir Bookstore and Al Falak. The first of the new devices to be demonstrated at the show is Imation’s 2Gbyte USB flash drive. Equipped with SLC (Single Level Cell) chips, which are designed to enhance reliability and data integrity, the 2Gbyte USB Flash drive provides up to 100,000 read/write cycles, three times faster transfer rates, 10 times higher device life cycles and compatibility to common file structures. The device also features a rather natty ‘never-lose’ swivel cap design, which Imation believes provides users with an easy, portable means of protecting, transferring and sharing digital information. “It is ideal for business users and consumers who are demanding high quality devices,” says Yaser Shan, Imation’s business-to-consumer (B2C) market development manager for Middle East & East Africa. “With growing storage capacities, reliability and data integrity becomes a key factor for the acceptance of all kinds of storage devices using solid state technologies,” he adds. The second product Imation expects to create a stir on Jarir Bookstore and Al Falak’s stands at Gitex Saudi Arabia is Disc Stakka, an automated carousel that stores, protects and retrieves optical media such as CDs, DVDs, music and computer games discs. The carousel holds up to one hundred 12cm discs and can be linked to a PC or a Mac via a single USB connection. It can be stacked up to five high to create a tower holding up to 500 discs in any format, without needing additional cabling or desk space. “With a large percentage of users owning a CD player and a growing number owning a DVD player, most people own several optical media discs, whether they be films, music or computer games,” says Shan. “More often than not, the various discs needed for different types of home entertainment, making it sometimes difficult to manage, protect, and retrieve the content that is stored on all of these discs.” The Disc Stakka also comes with Imation’s OpdiTracker disc management software, which includes a database and powerful search engine that can find and eject any disc within seconds. The user can browse the discs and files stored in the OpdiTracker database, or use OpdiTracker’s search engine to locate any disc or file within seconds. Once located, the disc containing the required content will be ejected and then used in the CD or DVD player, games console or PC. “We see a strong demand for this not just in the consumer market but also for the freelance consultants, designers who probably need a storage solution for their optical discs,” says Shan.

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