Source IT boosts portfolio

Fast growing retail distributor, Source IT, has secured exclusive distribution rights for Navigon’s Navigation Solution software across the GCC region. The latest addition to Source IT’s growing product portfolio came as the company revealed annual sales of Dhs75m

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By  Andy Tillett Published  April 12, 2005

Fast growing retail distributor, Source IT, has secured exclusive distribution rights for Navigon’s Navigation Solution software across the GCC region. The latest addition to Source IT’s growing product portfolio came as the company revealed annual sales of Dhs75m for its last financial year. “We’ve worked hard to open the Middle East market to new products through our innovative approach, which ranges from advanced product training through to unique marketing and distribution support,” said Ahmed Al Azzawi, director at Source IT. Source IT puts its success down to its partnerships and marketing strategies. “We have been working very hard to support our partners in the retail space. We have provided advanced product training and placed actual people at the point of sale; in sub-retail booths inside outlets, to promote the products we distribute,” said Source IT’s sales director, Chris Rae. “Increasingly, the market is recognising that smartphones, Bluetooth technology, and PDAs need to be marketed and sold in a different way to standard phones in the Middle East. Making that connection, and employing techniques we’ve taken from some of the world’s most advanced retail distributors, has enabled us to grow far beyond the standard market rate,” added Rae. In its next business year, Source IT has set its sights on further growth and is looking to expand into other markets, citing Saudi Arabia, the Levant and Iran as key targets. The Navigon deal is another valuable addition to the Source portfolio. Currently the software is only available in English, but Navigon hope to have an Arabised version on the market within a year. Milo Van Riel, director at Navigon, said: “This is the only product on the market which provides accurate maps for every country in the Gulf, including all of the six GCC states.”

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