Maxtor makes a move for M.A.S Egypt

Hard drive vendor Maxtor has underlined the importance of in-country distribution in the Middle East with the appointment of M.A.S Egypt. As Maxtor’s first in-country distributor in Egypt, M.A.S will target local PC assemblers and second-tier resellers.

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By  Stuart Wilson Published  April 12, 2005

Hard drive vendor Maxtor has underlined the importance of in-country distribution in the Middle East with the appointment of M.A.S Egypt. As Maxtor’s first in-country distributor in Egypt, M.A.S will target local PC assemblers and second-tier resellers. “Our alliance with M.A.S Egypt, a highly respected and recognised leader in the distribution of leading global technology products across the Egyptian marketplace, will strengthen our position in-country and ensure that local businesses and consumers enjoy easy accessibility to Maxtor’s complete storage product line,” said Rajeev Mukul, general manager at Maxtor Middle East and Africa. This deal reflects Maxtor’s ongoing efforts to appoint experienced local distribution partners throughout the region who have strong domain knowledge and close relationships with system assemblers, resellers, small and medium businesses (SMBs) as well as government and corporate clients. “We are proud to announce our distribution partnership with Maxtor, which has one of the world's most respected brands in the hard drive business,” said Yasser Fawzy, general manager at M.A.S Egypt. “The momentum has already commenced, with a strategic marketing plan being implemented to increase the reach of Maxtor’s extensive storage product line in the Egyptian market to cater to virtually every HDD storage need.” M.A.S Egypt will carry Maxtor’s complete range of storage solutions from desktop and server drives through to consumer storage products. Working in conjunction with M.A.S Egypt, Maxtor is planning a number of marketing activities to increase brand awareness in Egypt. This includes promoting its external hard drive products in hypermarkets and retail outlets through bundling offers with PCs, digital cameras and MP3 players. Note that M.A.S already works with Maxtor rival Western Digital in Egypt. Maxtor’s drive to appoint in-country distributors across the Middle East and North Africa presents an interesting dilemma for its existing regional distributors. To date, many of these have shied away from investing in building up in-country operations across the region, preferring instead to sell to a limited customer base of sub-distributors out of a centralised supply centre. While this model creates efficiency for regional distributors, it does not provide the local touch, reseller breadth and superior service delivery that more and more vendors now crave.

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