Tripp Lite offers reseller incentives

UPS vendor Tripp Lite has unveiled a range of tempting channel sweeteners with the launch of its latest Tripp Lite Dollars promotion across EMEA, designed to boost reseller profitability

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By  Stuart Wilson Published  April 11, 2005

Uninterruptible power supply (UPS) vendor Tripp Lite has unveiled a range of tempting channel sweeteners with the launch of its latest Tripp Lite Dollars promotion across Europe, Middle East and Africa, designed to boost reseller profitability. The scheme allows resellers to improve margins by saving money on Tripp Lite purchases. “Tripp Lite is proud to be the only power protection manufacturer in this region of the world to offer such a great programme to our resellers,” explained Robert Armstrong, Tripp Lite’s EMEA director. “With our support, resellers can increase their sales and profitability while improving customer loyalty when they sell premium Tripp Lite quality at competitive prices.” The latest Trip Lite Dollars promotion, which launched on April 1st, will run until the end of September 2005. Every time resellers sell Tripp Lite product they will earn discount dollars that can be put towards their next purchase. This rebate scheme will be supplemented by special monthly pricing on some of Tripp Lite’s best-selling products according to the vendor. In addition, Tripp Lite is offering US$1,000 in travellers cheques to the first five resellers that break the US$25,000 sales barrier. Tripp Lite claims that it offers the highest level of ready-to-ship inventory in the industry and boasts a portfolio of more than 1,000 different products including UPS systems, surge suppressors, line conditioners, power inverters, cables, connectivity products and network management accessories.

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