Operators tailor mobile services

Etisalat's new tariff, which is called NAJM, means ‘star’ in English and is targeted at the operator’s premium, subscribers.

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By  Tawanda Chihota Published  April 3, 2005

UAE incumbent Etisalat has launched a new postpaid package that allows subscribers to tailor their personal profiles within three, minute-based calling plans. The tariff, which is called NAJM, means ‘star’ in English and is targeted at the operator’s premium, subscribers. Customers will be able to select a plan tailored to their calling needs, based on one of the following tariff plans: 500 local minutes and 50 local SMS for AED120 (US$33) per month 1000 local minutes and 100 local SMS for AED230 per month 2000 local minutes and 200 local SMS for AED450 per month Each plan includes subscriptions to MMS, AL Mersal voice mail, and call waiting services. Customers also have the option to purchase additional bundles of SMS and to rent VIP numbers for a monthly fee. “Our customers tell us they want more convenience, more personalised service and mobile plans that are distinctly their own,” according to Mohammed Al Fahim, executive VP of marketing for Etisalat. NAJM subscribers will also have the option to select their own VIP number for an additional monthly rental. VIP numbers will be classified as Platinum, Gold, or Silver with a different monthly rental for each classification (AED300, AED150, AED50 respectively). This option is designed to satisfy the rising demand for numbers that have personal significance to subscribers and is expected to be widely popular with those who consider their mobile number an extension of their own personal style and identity. Meanwhile in Jordan, second-placed operator MobileCom has announced a service that enables its prepaid subscribers to transfer any amount of balance and at any time to another MobileCom prepaid customer. Prepaid subscribers can transfer balances between themselves keying in: *170* followed by the amount to be transferred, then the * sign. This is followed by the keying in of the phone number of the person receiving the balance, then pressing #, and finally pressing the call button. Seventy-five percent of MobileCom’s 455,000 mobile subscribers at the end of 2004, were prepaid.

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