UFC offers best of two worlds

United Foods Company's 24 Karat oil claims to be low in saturated fats and rich in vitamins, whilst having the buttery aroma of ghee.

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By  Robbie Greenfield Published  April 4, 2005

United Foods Company (UFC) is launching a new sunflower oil that it claims will ‘revolutionise’ cooking methods in the region. The product, 24 Karat Flavoured Sunflower Oil, is said to combine all the health benefits of a cooking oil low in saturated fats and rich in vitamins, with the buttery aroma of ghee. UFC believes it has finally delivered ‘the best of both worlds’ in its latest cooking oil, and conquered the conundrum that plagues manufacturers: how to provide a rich flavour without the added health concerns. “There is no doubt consumers are getting health conscious and switching from saturated fats to sunflower oils,” says Toufiq Baig, general manager, UFC. “But they miss the flavour of pure ghee, so after months of research we have come up with 24 Karat, which we hope will truly revolutionise cooking methods,” he adds. With olive oil still a niche market in the GCC, 24 Karat is aimed at consumers who like to cook with butter but want something healthier, as well as sunflower oil users who want a stronger flavour to their foods. “The oil has absolutely no cholesterol and is high in Vitamin E and Linoleic acid, which is proven to reduce blood pressure,” Baig comments. 24 Karat will initially be available in the UAE in two-litre transparent bottles and introduced to the rest of the GCC in the coming months. The product is scheduled to be exported to over 40 countries worldwide, in the Middle East, Africa, CIS, North America and Australasia. UFC also has plans to build a new plant in Jebel Ali, which Beag says will add 500 tons daily to the company’s existing output.

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