Geant opens with focus on promotions

Bargain hunters flocked to Geant's UAE opening, lured by the prospect of winning gift vouchers, plasma TVs and notebooks.

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By  Robbie Greenfield Published  April 5, 2005

French hypermarket Geant officially opened its first Dubai store at the Ibn Battuta Mall in a ribbon-cutting ceremony on March 23rd. Sultan Ahmed bin Sulayem, chairman of Nakheel, the property development firm behind the mall, was on hand to inaugurate the event, among other dignitaries and media representatives. “Geant will be an entirely new shopping experience for people in the UAE,” said Murray Scanlan, manager of Ibn Battuta Mall. “It stocks over 65,000 products ranging from groceries, bakery and butchery products, textiles and fashion wear to shoes, jewellery, electronics, sporting goods, household items, cosmetics, perfumes and much more,” he adds. The hypermarket is part of the French retailing firm Groupe Casino and it is hoping its proclaimed emphasis on aesthetics and own label products will give it an edge over main rival, Carrefour. “Geant’s entry in the UAE is very exciting for us and we believe that by situating ourselves at Ibn Battuta Mall we give consumers the added convenience of a one stop shopping destination,” said Mazher Papar, director of Retail Arabia, the Geant franchisee in the Eastern Gulf. Despite Carrefour’s strong presence in the UAE, Retail Arabia is confident that there is enough room in the market for multiple players. “Geant has raised the bar and set new retailing standards in the industry,” said Papar. “Another key element is our unique customer launch promotion, whereby we will be giving some customers free shopping for a year, alongside regular gift vouchers, plasma TVs and notebooks to be won.”

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