Raya secures Intel certification

The new development consolidates Raya’s position as a major service provider in MENA region’s call centre industry.

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By  Sarah Gain Published  March 31, 2005

Raya Contact Centre has become the certified B2B contact centre for Intel in the Middle East and North Africa (MENA) region, in recognition of its experience and expertise in running inbound and outbound B2B contact centres. Raya’s ISO certified call centre leverages the strengths of its parent company, Raya Holding, a pioneer in the field of IT and telecommunications in the Middle East. Based in Cairo, the company provides technological solutions and value-added services through its branches in Saudi Arabia and United Arab Emirates and its partners in the region. Having succeeded in introducing several large projects in the fields such as finance, industry, telecoms, and government, Raya was chosen by Intel for its competence to deliver world-class support. Raya’s services to Intel will include database building, telesales for Intel’s Product Integrator (IPI) Program and handling Intel’s Channel Conferences (ICC) across the region. “Raya is now in a stronger position to develop and grow Intel’s value added reseller (VAR) and channel sales programmes. Its contact centre is equipped to drive incremental revenue from the channel audience as well as end users,” says Khaled Shash, Raya’s contact centre director. “This represents a strong endorsement of our expertise in the growing contact centre industry,” he adds. By meeting Intel’s exacting standards, Raya has proved its competences in call handling, technological capabilities, flexibility of operations and, most importantly, commitment to quality. “The type of services provided by Raya Contact Centre are essential for the development and growth of Intel’s business in the region, fulfilling our corporate objectives of broad channel outbound calling programs, campaign management and inbound support activities,” says Karim Fahmy, Intel’s country manager in Egypt and Levant.

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