Almasa secures exclusive Foxconn rights in Iran

Almasa IT Distribution has picked up exclusive rights from Foxconn to distribute the component giant’s full range of motherboards into Iran.

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By  Stuart Wilson Published  March 31, 2005

Almasa IT Distribution has picked up exclusive rights from Foxconn to distribute the component giant’s full range of motherboards into Iran. The deal means that Almasa now holds Foxconn rights across the whole of the Middle East and North Africa region excluding Saudi Arabia. Ebrahim Kojouri, deputy managing director at Almasa IT Distribution, said: “Almasa already has a solid and longstanding relationship with Foxconn and is looking forward to introducing them to Iran, where Almasa is an increasingly strong player.” “Almasa will work alongside Foxconn to help them build their brand in Iran, and offer our existing channel the best in terms of Foxconn’s combined product quality and cost competitiveness. The deal that we have signed will complement our existing portfolio,” added Kojouri. Almasa hopes to capture 20% market share in Iran in the first year of the distribution agreement with this proportion rising even further in 2006. Almasa will distribute the entire range of Foxconn motherboards throughout Iran, including the WinFast AMD-compatible motherboard product line. David Shih, managing director at Foxconn Middle East, stated: “After signing a distribution deal with Almasa IT Distribution for most of the MENA region last month, Foxconn wanted to push the relationship forward again by announcing Almasa as the exclusive distributor for Iran.” Almasa will provide a full support package for Foxconn, which will include RMA, marketing and training on the product range as well as a three-year warranty service for end users. “With Foxconn being an industry leader in manufacturing, it is crucial we have an established and productive channel in place. Almasa IT Distribution has proved it is a leader and like Foxconn takes its service very seriously. Almasa were our number one choice, once again,” Shih added. Note that Foxconn recently awarded ASBIS a distribution agreement for 26 emerging markets across EMEA. As such, the vendor is working hard to minimise and potential overlap between the two distributors. Foxconn has attempted to create a distribution model that offers both parties the opportunity to develop sales in emerging markets. The contract with ASBIS did not include Egypt, Qatar, Bahrain, Oman, Kuwait and the UAE where Almasa holds exclusive distribution rights. Iran has now been added to that list of countries where Almasa holds motherboard distribution rights and ASBIS does not.

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