Hotel Show set for another bumper year

Record numbers of visitors are expected at this year’s Hotel Show, from May 22-24. A one-stop-shop for products and services for hotels, the event grew by more than 50% last year.

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By  Sarah Campbell Published  April 3, 2005

Record numbers of visitors are expected at this year’s Hotel Show, from May 22-24. A one-stop-shop for products and services for hotels, the event grew by more than 50% last year. Show organisers DMG World Media expect similar results in 2005, and have moved the event to the Dubai International Exhibition Centre where it will spread to a larger area, occupying three exhibition halls. “The regional hotel supplies market is booming and has become a major target for the big global names within the industry,” says Bernard Walsh, managing director of DMG. “This is one of the reasons why this year’s event will be bigger than ever.” So far, some 200 companies have signed up to exhibit, with 2005 set to see a larger number of international companies participating. The Hotel Show has attracted the interest of exhibitors from Australia, the Far East, Russia, South Africa and the United States. Ten national pavilions, from China, France, Portugal, Germany, Greece, Malta, Mexico, Spain, Turkey and the UK, have signed up to take part in the exhibition. At least twenty Spanish companies supplying goods to the hotel industry have already signed up for their spot on the Spanish Institute of Trade (ICEX) Pavilion. “Spain has a number of leading manufacturers of furnishings, lighting and electronic hotel equipment and the potential in the Middle East Market has exploded over the past few years,” says Margarita Gonzalez of ICEX. Hotel solutions provider, Onity, is returning to The Hotel Show after managing to complete 12 deals in the UAE, Kuwait, Qatar and Bahrain from its participation at the event last year. Onity will be showcasing its Proximity lock, which works with ISO standard non-proprietary cards. “At its Hotel Show launch last year, the new lock attracted a lot of attention and was requested by at least six hotel projects in the region,” says Borja Ibarrondo, sales manager Southern Europe & Middle East. Italian contract furniture manufacturer, IMS Italia, is returning to the Hotel Show following successful participation last year. “We were very satisfied with the results last year. We chose to participate this year in order to introduce IMS Italia to the contract Middle East market,” explains stand manager, Sonia Ortali. “This year we will launch Soft: a new sturdy and coloured line for [hotel lobbies] and waiting areas in general. The Middle East market is one of the main targets for IMS Italia and The Hotel Show is useful for us to better understand the needs of this market and at the same time to meet possible future customers and partners for cooperation,” she adds.

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