Maxtor makes Delta deal

Maxtor has signaled its intention to bring its consumer storage products to a shop near you with the appointment of Delta Business Products as its first retail-focused distribution partner in the UAE.

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By  Stuart Wilson Published  March 27, 2005

Maxtor has signaled its intention to bring its consumer storage products to a shop near you with the appointment of Delta Business Products as its first retail-focused distribution partner in the UAE. Delta will be charged with increasing the retail reach of Maxtor’s personal storage solution by building new channels-to-market. Hypermarkets, independent retailers and bundling agreements with PC and digital device manufactures will all be strategic priorities for Delta. “Our partnership with Delta Business Products in the UAE endorses our efforts to extend the presence of Maxtor’s extensive line of personal storage solutions here, making them more accessible to a wider range of consumers,” said Rajeev Mukul, general manager at Maxtor Middle East. “Delta Business Products is a strong retail IT distributor both in the UAE and the Middle East and we are confident that their extensive network will give us added advantage and consolidate our share of the consumer storage market,” he added. “Personal storage, portable storage and shared storage — these are some of the applications that are growing in demand and we want to be at the forefront of this segment,” said Siddhartha, managing director at Delta. “With over 8 years of experience in servicing retail outlets in the MEA region with a wide range of leading IT products, including consumer, network and enterprise storage solutions, we are in a strong position to bring Maxtor’s cutting edge technology and user friendly personal storage solutions to consumers in the UAE.” “We strongly feel that Maxtor’s product portfolio complements our current product mix and as a leading innovator and storage solution provider, will play a leading role in the retail sector addressing and exceeding the increasing need for proven storage solutions in this market,” added Siddhartha. Delta will distribute Maxtor’s complete range of branded consumer storage solution including the One Touch Personal Storage 80, 200, 250 and 300GB devices.

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