Empa spreads the Intel word

Empa has embarked on a series of events across Saudi Arabia to educate resellers on the very latest in Intel technology and communicate the benefits of the vendor’s channel programme to local assemblers.

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By  Stuart Wilson Published  March 16, 2005

Empa, an authorised Intel distributor in Saudi Arabia, has embarked on a series of events across the Kingdom to educate resellers on the very latest in Intel technology and communicate the benefits of the vendor’s channel programme to local assemblers. The in-country road show started with a two-day Intel-focused event at the Olaya computer markets in Riyadh. More than 200 visitors showed up during the event to learn more about Intel’s latest chipsets, motherboards and processors. Empa is also holding a seminar and dinner party for 30 Intel assemblers in the Al-Qaseem province using Intel boxed products for locally assembled PCs. As well as explaining the latest technology available from Intel, the seminar will also focus on the benefits of the IPI programme to resellers and Intel’s advanced warranty policy. Further events are also planned across Saudi Arabia during March as Empa reaches out to the channel community. Empa currently has over 400 resellers purchasing regularly from its operation in Saudi Arabia with a customer base covering all sectors of the channel community including power retailers, dealers and corporate resellers. “We are pushing hard to serve local customers well,” explains Mahmood Zeidan, EMPA Saudi Arabia manager Middle and Eastern provinces. “Distributors trying to serve Saudi resellers out of Jebel Ali struggle to provide such a high quality of service when it comes to RMA support and receivables. Availability is also another issue to consider. Empa can supply the product to local resellers in the quantities that they require for specific projects.” In 2005, Empa plans to expand its product portfolio even further in the Kingdom. On a regional level, Empa has been securing distribution rights for finished goods vendors and it is hopeful that it can sign similar deals for Saudi Arabia. “The Saudi market is positioned well for sustained growth,” continues Zeidan. “It is a promising time for the IT business and Empa is continually striving to offer our customers more and more local support and product availability.”

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