Foxconn adds ASBIS

ASBIS has secured Foxconn distribution rights across 26 emerging markets of EMEA.

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By  Stuart Wilson Published  March 14, 2005

ASBIS has secured Foxconn distribution rights across 26 countries in the emerging markets of Europe, Middle East and Africa (EMEA). The latest appointment comes just two months after Foxconn finalised the appointment of Almasa as a Middle East and North Africa (MENA) distribution partner. Foxconn has attempted to create a distribution model that offers both parties the opportunity to develop sales in emerging markets. The contract with ASBIS' does not include Egypt, Qatar, Bahrain, Oman, Kuwait and the UAE where Almasa holds exclusive distribution rights. Chris Day, general manager at Foxconn Channel, said: “Foxconn specifically targeted ASBIS as a key distribution partner due to their proven track record in computer component sales and their extensive market presence across Europe, Middle East and Africa. This gives both parties an unparalleled platform to build on. We are looking forward to successful co-operation with ASBIS over the coming years.” According to the terms of the agreement, ASBIS is now authorised to distribute all Foxconn-branded products including motherboards, chassis and coolers. Foxconn is part of Taiwan-based Hon Hai Precision Industry, one of the world’s largest manufacturers of cable assemblies, motherboards, PC connectors and enclosures. ASBIS’ efforts will be driven from four regional distribution hubs in the UAE, Czech Republic, Finland and Holland. Foxconn will provide a three-year warranty for motherboards and a two-year warranty for chassis, power supply, coolers and card readers purchased by the channel from ASBIS. Yuri Ulasovich, vice president product marketing at ASBIS, commented: “Foxconn products represent the features our customers appreciate most — they are innovative, reliable, and provide highest quality. No wonder that some of the largest OEMs like Intel, Hewlett-Packard and Dell co-operate with Foxconn on a long-term basis. We are positive about this partnership’s huge potential and expect it to yield excellent results.” Almasa’s deal, officially announced in January 2005, covered Foxconn’s motherboard, chassis and cooler range and allowed the distribution giant to sell product across the entire MENA region excluding Saudi Arabia and Iran. Foxconn is poised to expand the number of products sold through Almasa in the coming months with LCD monitors, ODDs and barebone notebooks added to the portfolio.

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