Samsung pushes PRM

Samsung has rolled out its partner relationship management (PRM) system in the UAE. The whizzy web-based system allows Samsung to offer a range of value-added benefits and incentives to its second tier resell channel.

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By  Stuart Wilson Published  March 10, 2005

Samsung has rolled out its partner relationship management (PRM) system in the UAE. The whizzy web-based system, launched in association with its UAE distributors, allows Samsung to offer a range of value-added benefits and incentives to its second tier resell channel. “Samsung plans to establish direct communication links with its dealers and wants to take the business support operations to the highest level of competency,” said J. H. Park, president at Samsung Gulf Electronics. “In order to achieve this objective, we plan to strengthen our distribution network by establishing a robust web-based communication channel that facilitates seamless flow of information between the company and its partners in UAE. We believe that an operation of this magnitude has never been attempted in the region and hence this is yet another first from Samsung,” he added. All four of Samsung’s product divisions will use the new systems including the mobile phone and IT units. The web-based system allows Samsung to announce new incentive schemes to its channel on a regular basis. The PRM system will also act as a vehicle for disseminating business information to the channel including new product specifications, direct incentives and benefits, product surveys, newsletters as well as details of forthcoming launches, events and training programmes.

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