Sahm goes for CRM services

Sahm technologies is making a push into customer relationship management (CRM) services, as part of its plan to develop its corporate IT services business.

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By  Peter Branton Published  March 13, 2005

Sahm technologies is making a push into customer relationship management (CRM) services, as part of its plan to develop its corporate IT services business. Sahm, the IT arm of Emaar Group, officially launched offering IT services to organisations outside the Emaar Group at the beginning of this year. The company is now expanding that strategy with a focus on CRM and also internet security. “We believe that the CRM market is going to boom in the Middle East,” said Arvind Bhatnager, CEO of Sahm Technologies. “Once such issues as deregulation happen then how will a dealer retain customers? Clearly, CRM is going to be an integral part of organisations’ strategy,” he added. Sahm is expected this week to announce that it has signed an alliance with a major US CRM provider, although Bhatnager declined to comment on which company it was going to be partnering with. “It is a major product that has a lot of success stories behind it internationally,” he said. CRM will form just one strand of Sahm’s services strategy, with the firm also looking at providing internet security services, Bhatnager said. Sahm has established a security operating centre, where it can monitor customer’s internet-facing devices. “The threat of the internet is increasing enormously,” Bhatnager claimed. “I think as many as one in six organisations get hit through hacking.” Emaar has been the first customer for this service, which Sahm is now looking to take on to the market. Sahm is also working with Wipro to deliver services based on the Oracle platform.

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