Orthogon enhances partner programme

Orthogon Systems has revamped its partner programme reflecting growing global demand for its point-to-point broadband wireless systems.

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By  Stuart Wilson Published  March 9, 2005

Orthogon Systems has revamped its partner programme reflecting growing global demand for its high performance point-to-point broadband wireless systems. The programme enhancements include extra financial incentives, RF planning consultation, lead sharing and marketing benefits. Simultaneously, Orthogon has also strengthened its value-added distributor (VAD) network across Europe, Middle East and Africa (EMEA) and Asia-Pacific. “Orthogon Systems truly values its partners and understands what is needed in the Middle East and Africa region to build successful and profitable partnerships between VARs and vendors,” said Graham Owen, sales and channel director at Orthogon Middle East and Africa (MEA). “We provide our partners with the right incentives and tools to sell and support our products in the region in both technical and sales and marketing terms.” Orthogon has signed a slew of new VADs recently including Minerva ME in the Middle East. In addition to holding stock and managing reseller networks, these VADs also conduct training, assist in obtaining country-by-country system approvals and generate leads through sales and marketing activities. “The Orthogon family of products represent the most significant wireless networking technology advances in the marketplace today, operating in environments where other products are not able to,” explained Leo Psara, managing director and Minerva ME. “Orthogon’s products enable us to address a multitude of opportunities from campus-to-campus connectivity with OS-Gemini to telco backhaul applications with the OS-Spectra.” Orthogon’s OS-Gemini and OS-Spectra products offer point-to-point broadband wireless systems that provide interference free, carrier-grade connections in non-line-of-sight environments, over long distances and over large bodies of water. “Orthogon Systems brings a unique selling opportunity to its reseller partners, by providing differentiated point-to-point broadband wireless systems that deliver reliable connectivity where other products fail,” said Ken Dubuque, VP of sales and marketing at Orthogon. “With the addition of the OS-Spectra 300, the industry’s performance-leading point-to-point wireless solution, we enable resellers to address an even wider range of applications across a broader number of vertical markets.” “Our new partner program ensures a commitment from both Orthogon Systems and its VAR partners, and our distributor expansion ensures that product is readily available in any region worldwide,” he concluded.

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