Cisco cuddles up to SPs

Cisco made a major play for service provider business at the Middle East Connection 2005 event, bringing in several of its EMEA heavyweights as well as senior industry figures.

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By  Simon Duddy Published  March 9, 2005

Cisco made a major play for service provider business at the two-day Middle East Connection 2005 event it organised in Dubai. Cisco brought in some of its high-ranking EMEA executives in a bid to wow local telcos and mobile operators and also flew in senior industry figures from around the world to talk about their infrastructure experiences. Top Cisco officials, including Robert Lloyd, the EMEA president; Mark De Simone, the VP Middle East and Africa, and Massimo Migliuolo, VP, worldwide mobile operations were on hand to sell Cisco’s proposed next generation network (NGN) strategy for SPs. The event was also attended by senior representatives from Telecom Italia, British Telecom, Swisscom Mobile, consulting firm NextEdge and IDC. “Cisco has been at the heart of liberalising telecom markets regionally and globally for years and has drawn on this experience to develop a four-pronged service provider strategy to help operators achieve a strong market position,” says Lloyd. “First, we want to help them build infrastructures to lower their total cost of ownership; second, help develop new services that meet market demand and generate revenue growth; third, help accelerate demand by leveraging our knowledge of SMB and enterprise requirements to enhance their new services, and fourth, use Internet methods and procedures to deliver operational efficiencies,” he adds.

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