Tripp Lite rewards top partners

Uninterruptible power supply (UPS) kit vendor Tripp Lite rewarded its top performing distributors and resellers across the Middle East and Africa region with a 4-day all expenses paid trip to Cyprus.

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By  Stuart Wilson Published  March 8, 2005

Uninterruptible power supply (UPS) kit vendor Tripp Lite rewarded its top performing distributors and resellers across the Middle East and Africa region with a 4-day all expenses paid trip to Cyprus. Tripp Lite partners from more than 14 countries attended as the vendor dished out awards to 20 partners that produced the best performance in 2004. “These are our top business partners,” explained Robert Armstrong, Tripp Lite’s Europe, Middle East and Africa director. “Their knowledge of the market and the advice they gave us on how we can grow our business more effectively in 2005 will be the basis of Tripp Lite’s strategy. Our principal role as the manufacturer is to listen to what our business partners have to say, because they are the real voice of the power protection market. This is a true team effort.” Other top Tripp Lite executives including EMEA business development director Vipin Sharma and international marketing manager Christy Prosapio were also on hand at the event to interact with the channel partners in attendance. The trip certainly seemed to go down well with the partners. “This conference was nicely arranged and I felt enjoyment throughout the stay in Cyprus,” said Basheer Palick, sales manager at Saudi partner Jamal Al-Jassim. “We had a nice presentation about the coming 2005 programme and the awards dinner was excellent.” Tripp Lite’s portfolio now contains more than 1,000 different products including UPS systems, surge suppressors, line conditioners, power inverters, cables, connectivity products and network management accessories. With several powerful vendors vying for Middle East market share in the UPS space, ensuring a strong and healthy relationship with channel partners has become a critical part of the overall go-to-market strategy.

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