Walkman and talk

Sony Ericsson has kick-started its entry into the mobile music market by unveiling the W800 - the world’s first Walkman-branded mobile camera phone.

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By  Matthew Wade Published  March 2, 2005

Sony Ericsson has kick-started its entry into the mobile music market by unveiling the W800 - the world’s first Walkman-branded mobile camera phone. Available from Q3 this year, the W800 features a built-in music player and will be bundled with a 500MB Sony MemoryStick, which can hold roughly 12 music CDs worth of tracks. The W800 should retail for around $500 and incorporates some red-hot mobile technology, including a ‘play’ mode that effectively turns it into a single function music player - shutting down its phone functions and thus helping to prolong its battery life. Its camera component meanwhile is a two-megapixel model and the W800’s battery has been upgraded too to offer what Sony Ericsson claims is up to 30 hours of usage per charge. “We looked carefully at what people want from a mobile digital music player and designed a product that fits the bill,” said Husni Al-Assi, general manager, Sony Ericsson Middle East and Africa. By the time the W800 hits stores it could well face serious competition however as Motorola is said to be working with Apple to develop an ‘iPod phone’. A Forbes online report, published last December, quoted Apple’s vice president of applications, Eddy Cue, as saying: "We've said we have something coming on this in the first half of 2005 and we're definitely on schedule for that.” Watch this space for more details.

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