NBAD and eCompany tie up deal

In a strategic human resources development (HRD) initiative, the deal will see eCompany implement e-learning solutions for the bank’s UAE staff.

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By  Shankar Sharma Published  March 2, 2005

A new partnership has been heralded in the UAE e-learning industry, as eCompany has announced its partnership with National Bank of Abu Dhabi (NBAD). In a strategic HRD initiative, the deal will see eCompany – Etislat’s e-powerhouse and a leading provider of internet services and ICT solutions for finances, government and retail sectors – implement LearnOnline e-learning solutions for the bank’s staff in branches across the UAE. NBAD, which boasts the largest number of branches and ATM network in the country stand to gain from receiving content focused on its business and professional development needs through the LearnOnline solution. The e-learning facility will enable NBAD staff in all UAE locations access an electronic library of 1,000 courses, in a flexible, convenient and cost effective way. Khalfan Mohd Said, Head of Human Resources Group at NBAD, states the reasons behind the move. “The banking sector in UAE is very competitive and the key to success is to have well trained and efficient employees,” he says. “The implementation of the LearnOnline solutions will help NBAD meets its objective of training employees at every level in order to maintain its leadership status.” The LearnOnline solution offers a library of over a thousand online courses – with the most popular titles available in Arabic – in information technology, business and professional development skills. The solutions can be delivered through a variety of instructional design-based formats, necessary for results oriented learning. As far as the selection of eCompany is concerned, Said believes it is the solution’s tracking and measuring power that is ideal for NBAD. “The ability to measure and track progress through Learning Management Systems is a key differentiator of eCompany and will benefit NBAD in refining its training needs,” he states. Abdulla Hashim, senior manager, eCompany adds his endorsements to the deal. “The partnership reflects the importance that e-learning can have in terms of lower costs, demand access, user convenience and eliminating geographical limitations.” Despite being at the forefront of the drive to make e-learning a widespread feature in the UAE, eCompany still viewed the announcement of the partnership as a ‘landmark’ achievement. “We are now in a position to offer turnkey e-learning solutions to companies in the UAE,” says Hashim. “In such an arrangement, the companies need not invest in bandwidth, hardware, content and software, but can look toward eCompany for their complete e-learning requirements,” he adds.

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