BBC Food brings appetising television

BBC Food launched in the Middle East in February. Broadcast on the Showtime network, the BBC Food channel is dedicated to culinary inspiration, with top chefs demonstrating how to create mouthwatering dishes, showing where their inspiration comes from and going on the hunt for new ideas and creative ingredients.

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By  Sarah Campbell Published  March 1, 2005

BBC Food launched in the Middle East in February. Broadcast on the Showtime network, the BBC Food channel is dedicated to culinary inspiration, with top chefs demonstrating how to create mouthwatering dishes, showing where their inspiration comes from and going on the hunt for new ideas and creative ingredients. The new channel was introduced to the region at a launch party at Napa Restaurant, Al Qasr, Madinat Jumeirah. Celebrity chef James Martin attended the launch ceremony and gave a live demonstration to show viewers what to expect from the channel. Martin claims that television programmes such as ‘Ready, Steady, Cook’, which appear on BBC Food, have elevated the role of the chef. “Without a doubt it has given the chef respect amongst the viewing public,” he told Hotelier Middle East. Martin has been appearing on television since November ‘96 and is a regular team member on Ready Steady Cook. He has written a number of books and launched his own range of small kitchen electrical appliances. However, he did once consider working in the Middle East when he was training. “I have a few friends that work here and I did think about it while I was training but now it’s very difficult. However, I would love to have a look at some restaurants [and think this region is] exciting as chefs are venturing further afield and great hotels are opening up all the time,” he says.

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