Marriott promotes global bedding makeover

Marriott International has announced that by year-end 628,000 beds at approximately 2,400 hotels worldwide, across eight brands, will have a new look and feel. The global bedding makeover will utilise over 30 million yards of fabric – enough to stretch more than two-thirds of the way around the world.

  • E-Mail
By  Sarah Campbell Published  March 13, 2005

Marriott International has announced that by year-end 628,000 beds at approximately 2,400 hotels worldwide, across eight brands, will have a new look and feel. The global bedding makeover will utilise over 30 million yards of fabric – enough to stretch more than two-thirds of the way around the world. Owners and franchisees of Marriott International properties are investing nearly US $190 million in the new bedding. And, to speed the makeover, Marriott is offering owners and franchisees a one-time incentive, to ensure that guests can enjoy the comfort and luxury of the new bedding by year-end. “Together with our hotel owners and franchisees, we are launching an unprecedented bedding makeover, continuing our invitation to guests to experience the new look and feel of Marriott. This initiative draws on the finest designs and service traditions at our best hotels worldwide to position each of our brands as the most luxurious in their segment. And our new bedding is already getting rave reviews,” says J W Marriott Jr., chairman and CEO of Marriott International. The company surveyed 1,000 guests to gauge response to the new bedding prior to rolling out the new standards. More than four out of five of the 1,000 guests surveyed preferred the new bedding and said they liked the stylish design and appearance, calling it fresh, inviting and comfortable. As part of the makeover, the company is replacing traditional bedspreads with freshly laundered linens. Full-service JW Marriott, Marriott and Renaissance hotels and resorts will replace the traditional bedspread with down comforters inside sheeted duvets. The bedding will feature 300-thread-count, cotton-rich, white top and fitted bottom sheets. The new JW Marriott, Marriott and Renaissance bedding will also offer thicker mattresses with the addition of a two- to four-inch mattress topper and more pillows. The company’s select-service and extended-stay brands, such as the Courtyard by Marriott, will feature comforters and 200-thread-count, cotton-rich top and fitted bottom sheets. Triple sheeting and a decorative top sheet with trim will replace the bedspread. Under Marriott’s Spirit To Serve Our Communities program, participating hotels will donate replaced bed linens, including sheets, bedspreads, blankets and pillows, to people and families in need. Part of the Marriott donation will go to the tsunami-affected region of Southeast Asia.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code