Radisson SAS opens outbound office

Radisson SAS Hotels and Resorts, the five-star brand of Scandinavian company Rezidor SAS Hospitality, opened a dedicated sales office in Qatar last month.

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By  Sarah Campbell Published  March 6, 2005

Radisson SAS Hotels and Resorts, the five-star brand of Scandinavian company Rezidor SAS Hospitality, opened a dedicated sales office in Qatar last month. The office, located in the heart of the capital city, Doha, will serve outbound travellers from Qatar looking to make a reservation at any of the Radisson SAS Hotels and Resorts worldwide. “Qatar is a rapidly developing market, and one we are actively pursuing at the moment. The reservations office will ensure that the demand we are currently experiencing is met effectively, and also increase the sales volume and raise the profile of the Radisson SAS brand,” says Craig Senior, regional director of sales and marketing Middle East, Rezidor SAS Hospitality. “Radisson SAS opened a similar outlet in Kuwait in December 1999 with tremendous success. We are hoping to build on that success, and the knowledge we have gained from the experience, in Qatar,” he adds. Edward Haddad, the outlet’s sales and marketing manager, is confident that the new office will facilitate a flow of business to the company’s portfolio of properties in the region. “Pan Gulf business travel is an important outbound market from Qatar and our 13 properties in the Middle East now feature high-speed wireless internet access and dedicated meetings and events staff,” Haddad explains. “Two of the most popular GCC destinations from Qatar are Bahrain and Sharjah, especially for weekends and Eid breaks. The Diplomat Radisson SAS Hotel in Manama, Bahrain, and the Radisson SAS Resort, Sharjah, both well-established and beautifully appointed properties with easy access to transport links, are ideally located to cater to this demand,” he adds. The brand’s expansion plans do not stop in Qatar. Radisson SAS is also planning to open sales offices across the Kingdom of Saudi Arabia, in Riyadh, Jeddah and the Eastern Province, later this year. “We are looking to increase the number of dedicated reservations offices throughout the Arabian Gulf. Radisson SAS is currently considering a number of viable destinations that have a strong track record of outbound sales traffic and steady growth patterns,” explains Senior. Radisson SAS Hotels and Resorts currently operate 127 hotels in 37 countries across Europe, the Middle East and Asia, with another 30 projects under development.

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