Cisco serves up SAN channel treat

Networking giant Cisco has tweaked its channel partner programme to reward partners for achieving incremental growth targets on sales of Cisco storage area network (SAN) solutions and multiplayer datacentre switching (MDS) products.

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By  Stuart Wilson Published  February 28, 2005

Networking giant Cisco has tweaked its channel partner programme to reward partners for achieving incremental growth targets on sales of Cisco storage area network (SAN) solutions and multiplayer datacentre switching (MDS) products. The Cisco Clear Advantage Programme is a rebate-based programme that rewards partners for building expertise in the storage arena. Channel partners are required to begin work on achieving the Cisco Storage Networking Specialisation by the end of the second quarter of participation in the programme. Launched in June 2004, the Cisco Storage Networking Specialisation ensures that channel partners have a proven expertise to plan, design, implement and support Cisco-based intelligent SAN solutions. “We want to reward partners for investing in building a Cisco storage networking practice,” said Tarek Ghoul, Cisco’s channel manager for the Middle East and Pakistan. “By providing a rebate through the Clear Advantage programme, Cisco is helping its channel partners increase their profitability and cover costs associated with becoming specialized in MDS storage networking technology.” The Clear Advantage programme complements the unique Cisco OSM (Original Storage Manufacturer) active go-to-market Strategy by enabling solution providers to strengthen their relationship with its OSM partners, the primary distributors for the Cisco MDS 9000. Channel partners will continue to source storage products from one or more Cisco OSM partners.

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