Sony puts together HD solution for Arab Health

When General Electric (GE) wanted to share its latest medical technology offerings with visitors at Arab Health, it chose Sony Broadcast & Professional to put together an integrated end-to-end High Definition (HD) solution.

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By  Vijaya Cherian Published  February 19, 2005

When General Electric (GE) wanted to share its latest medical technology offerings with visitors at Arab Health, it chose Sony Broadcast & Professional to put together an integrated end-to-end High Definition (HD) solution. The solution, which primarily used systems from Sony, Digital Rapids, MVS and Canopus, helped deliver 20-minute HD programmes featuring the highlights of the show everyday. The programmes were also televised daily during the show at the Holiday Inn Crowne Plaza, the Grand Hyatt and the Shangri-la. This is the first time HD has been used for such a purpose in the region. “It is imperative within the medical industry to have extremely accurate images, given the importance of a surgeon’s work and the emphasis on fast decision-making based on solid and reliable information,” says David Castle, marketing manager, HD, Sony B&P. “This was the objective we set out to achieve for GE; the result is a customised, integrated and highly scalable solution,” he adds. The solution combines Sony’s XPRI (non-linear editing system) and VTR systems with Digital Rapids’ HD Server — a newly launched product that converts files in tape format to smaller digital files that are PC compatible — and Edius, from Canopus which mixes HDV, HDCAM and standard DV formats into a universal format. “With this solution, users can edit HDCAM, HDV and Standard DV files simultaneously, for the first time and convert to a universal format. Combined high-end video and graphic files are now a possibility,” claims Castle. “At the same time, this has also been an opportunity for Sony to convey the unique functionalities of this integrated solution to the medical profession. Sony’s goal is to establish HD as the working standard across vertical industries including the medical industry. And this can be scaled down or up to meet the communication needs for any vertical industry no matter what their budget is without compromising on image quality,” he adds.

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