OnLine takes on Extreme

Layer three switch specialist Extreme Networks has boosted its Middle East and North Africa channel coverage with the appointment of OnLine Distribution as its second value-added distributor in the region.

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By  Stuart Wilson Published  February 24, 2005

Layer three switch specialist Extreme Networks has boosted its Middle East and North Africa channel coverage with the appointment of OnLine Distribution as its second value-added distributor in the region. Extreme Networks already works with Almasa Network Solutions. OnLine will focus on developing new channel partners for Extreme in the region. The agreement is an extension of Extreme’s solid global partnership with network distribution giant Datatec, OnLine’s parent company. “Extreme Networks’ innovative network architecture provides enterprises and metro service providers with the resiliency, adaptability and simplicity required for a true converged network that supports voice, video and data, over a wired and wireless infrastructure, while delivering high-performance and advanced security,” said Keith Rich, managing director at OnLine. “We see a lot of potential for promoting these products through our existing channel partners in the enterprise segment from oil and gas, government, education, hospitality, healthcare and corporate,” he added. “OnLine Distribution was selected as Extreme Networks’ second value-added distribution partner in the Middle East because of its demonstrated ability to develop strong relationships with new channel partners through the provision of training and both pre and post-sales support to those channel partners,” said Chris Moore, Extreme’s regional director for the Middle East and North Africa. “OnLine Distribution has a clear and executable plan to develop the channel structure for Extreme Networks in order to serve Extreme Networks’ end users better without cannibalising the existing channel partner business,” Moore added. OnLine will deliver the full range of Extreme tools, programmes, support and products to its channel partners. The channel will benefit from the partnership through enhanced hardware margins, service opportunities, a channel-focused sales model, simplified channel programme, minimal resource requirements and easy-to-use sales and support tools, according to the two companies. “OnLine has studied the growing demand for convergence solutions in the Middle East and North Africa and has decided to partner with Extreme because it offers technologically superior product solutions and a unique value proposition for the channel,” concluded Rich.

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