Etisalat will cut prices to meet UAE broadband goals

Etisalat, the UAE’s incumbent telecoms operator, reckons that cutting the cost of broadband internet access will allow it to double its subscriber base during 2005.

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By  Matthew Wade Published  March 1, 2005

Etisalat, the UAE’s incumbent telecoms operator, reckons that cutting the cost of broadband internet access will allow it to double its subscriber base during 2005. As Etisalat outlined its new corporate strategy code-named EDGE (which stands for Enhancing the Development and Growth of Etisalat), itp.net caught up with Abdulla Hashim, senior manager at Etisalat’s internet arm eCompany for further exclusive details. “Our intention will be to reduce price barriers for dial-up users so that they can migrate to broadband,” explained Hashim. “We intend to double penetration in the UAE in 2005.” Hashim also explained that eCompany will run various broadband price promotions in 2005 to boost subscriber numbers, one of which has just begun. The three-month offer is similar to that run during Dubai's Summer Surprise last year and allows users to sign-up to Al Shamil’s broadband service for free and then enjoy half-price fees for three months. Living life on the ‘EDGE’ means much more than cutting prices on services for Etisalat. The company has also mooted the possibility of opening retail stores this year, although precise details of the services and products on offer at these premises have not yet been unveiled. "EDGE is a core element of our ambition to rival the best telecommunications operators in the world," said Etisalat's CEO Mohammad Omran. "We intend to realise this ambition by becoming more customer focused and performance-driven, and by expanding our activities beyond the UAE through capturing profitable growth opportunities."

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