HP unveils high-end AMD-based workstation

HP has unveiled the xw9300, its first AMD Opteron processor-based workstation. The two vendors are now embarking on a regional road show in the Middle East to present the product to potential customers and channel partners alike.

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By  Stuart Wilson Published  February 21, 2005

HP has unveiled the xw9300, its first AMD Opteron processor-based workstation. The two vendors are now embarking on a regional road show calling in at Abu Dhabi and Bahrain to present the product to potential customers and channel partners alike. HP reckons that the Middle East and Africa (MEA) could account for up to 25% of units sold in the wider Europe, Middle East and Africa (EMEA) region. “The new workstation was launched last week and is shipping today,” explained Juergen Schlanke, director for workstations at HP personal systems group (PSG), Europe, Middle East and Africa (EMEA). “The first orders have already come in and we have started shipping. The xw9300 is positioned at the high-end and probably delivers more performance and visualization capabilities than any other previously available personal workstation.” While HP has an extensive line-up of Intel-based workstations, the decision to use AMD technology for its high-end offering represents something of a coup for the smaller of the two processor giants. Tarek Heiba, AMD’s newly appointed general manager for the Middle East and Africa, said: “This is a very important announcement for AMD. The xw9300 is positioned as a high-end product and we look forward to working more closely with HP. This is proof that AMD is a technology leader in the high-end arena.” Prior to joining AMD, Heiba had worked for Dell running its operations in Egypt, Levant and Cyprus. “This does not impact our Intel-based workstation offering or our roadmap,” continued Schlanke. “We continue to have Intel-based workstations but the AMD model is the ‘flagship’ of the product range. We chose AMD for the xw9300 for performance and scalability.” Targeted at specific verticals with high visualization needs including the oil and gas sector, the AMD Opteron processor-based xw9300 offers dual PCI Express graphics with support for NVIDIA Quadro scalable link interface. HP is looking to build up channel sales of the xw9300 in the Middle East. With partners offering a range of value-add services to customers including deployment, integration with software packages and complementary hardware offerings, channel sales will be a critical factor in determining the success of the xw9300 in the region. “We are adding significant resources within HP to help customers make the transition both from a sales and technical perspective.” Added Schlanke. “There is significant ongoing training for the channel and we will also look at the possibility of running promotions with partners as well.”

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