Lee lands top job at LG Gulf

C.H. Lee has been appointed as president of LG Electronics’ Gulf operations. Lee takes over from P.C. Choi who has moved to Iran to strengthen LG’s presence in its largest regional market.

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By  Stuart Wilson Published  February 12, 2005

C.H. Lee has been appointed as president of LG Electronics’ Gulf operations. Lee takes over from P.C. Choi who has moved to Iran to strengthen LG’s presence in its largest regional market. As an established figure in the Middle East, Lee brings a strong network of channel relationships to his new role. Lee has worked for LG in both Egypt and Iran in the past. As president of LG Gulf, Lee will aim to sustain the vendor’s rapid growth rate in the region. LG Gulf’s sales in 2004 rocketed 48% year-on-year to hit US$364m “With the foundation set by the current management team and employees, my goal is to take the company to its next level of expansion,” said C H Lee. “My main aim is to strengthen LG’s market leading position by rolling out technologically advanced products to cater to the demands of this market." “We are aiming to achieve sales turnover of US$100m in notebook sales and US$300m in handset sales in the Middle East and Africa region this year; I want to ensure we meet our targets,” he added. “With Lee’s track record and business experience, we are confident that he will be able to grow our business in the region as it enters a new phase of development,” said K H Kim, president at LG Electronics Middle East and Africa. “The Middle East and Africa region is a strategic market for LG Electronics and contributes significantly to LG’s global results.” “For 2005, LG is targeting overall regional sales of US$2.8bn, a 34% growth over 2004. Lee’s appointment comes at a time when we have seen considerable growth and opportunity for LG and our growing community of partners,” he added.

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