Bahrain ad spending rises 35%

Lion's share goes print media, at 60%, with 49% going to newspapers and 11% to magazines

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By  David Robinson Published  February 9, 2005

Advertising spending in Bahrain soared by 34.9% last year to US$117.27 million, surpassing all forecasts, it was declared. Of this, the lion's share went to the print media, at 60%, with 49% going to newspapers and 11% to magazines, said the International Advertising Association (IAA) Bahrain Chapter. "Television accounted for 38% followed by 2% for cinema, radio and outdoor media," said chapter president Khamis Al Muqla. "Meanwhile, advertising spending in GCC markets grew by 38% last year as compared to 2003 from US$2.8 billion to US$3.9 billion." Khamis Al Muqla was speaking at the IAA Bahrain Chapter lunch at the Gulf Hotel's Zahle Restaurant. The event was attended by Information Minister and Minister of State for Foreign Affairs Dr Mohammed Abdul Ghaffar, leading advertising industry representatives, media representatives and others. Al Muqla also reviewed the association's past and future activities, including a Creative Nights event to be held at Al Bander Hotel and Resort from May 7 to 9. The meeting, which aims to bring together graphic designers and others involved in creative fields, features an exhibition by media, advertising and creative industries representatives. It is organised by Education and Management International Consultancy (EMIC) and Al Tansiq. Al Muqla also welcomed new members Hashim Salameh from Al Tansiq and Fatima Mahmoud from the Capital Municipality.

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