From Russia with love

Russian security software vendor Kaspersky Lab has signalled its love of the channel with the appointment of Almasa Network Solutions as its first VAD in the region.

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By  Matthew Wade Published  February 9, 2005

Russian security software vendor Kaspersky Lab has signalled its love of the channel with the appointment of Almasa Network Solutions (ANS) as its first value-added distributor (VAD) covering the Middle East and India. The deal includes pre and post-sales support as well as product training, bringing Kaspersky’s award-winning anti-virus, anti-spam and anti-hacking range of software titles to the region’s corporate, SMB, home and mobile users. With a broad base of target customers, Almasa will establish a variety of routes-to-market to drive Kaspersky sales in the region. “We are in the process of signing up key resellers, which will include some of our many existing partners,” said D.K. Jaytirtha, business manager, Information Assurance at Almasa. Eugene Kaspersky, company founder and head of anti-virus research, said: “As more and more businesses become partially or completely dependent on the internet, computer security and the threat of computer criminals comes to the fore. Unfortunately, most individuals and organisations in the Middle East remain oblivious to the threat posed by computer criminals, privacy invasion, corporate espionage and cyber terrorism.” Mehdi Amjad, group managing director at Almasa, commented: “Anti-virus protection is a critical component of our Information Assurance initiative within ANS. We are excited to be delivering award winning products from Kaspersky into the region.” “ANS has a complete Information Assurance offering with a large number of dedicated channel partners and is the leader in value added distribution. We are confident that we have a winning formula in the shape of Almasa’s reach and presence in the region combined with Kaspersky’s commitment and value for money products,” he added. Kasperksy doubled sales in 2004 and the Moscow-based vendor now has reach into Europe, the US, China and Japan. In some territories the company has its own dedicated offices, while in others it puts its faith in distributors. For the Middle East market, Eugene Kaspersky believes that the second approach is preferable. In the fiercely competitive security software landscape, Eugene Kaspersky has a stark message regarding rival vendors: “They are money makers, we are a protection company.”

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