High-tech gaming becomes big business

ATI, a global leader in the design and manufacture of 3D graphics and digital media silicon solutions, uses the innovative LAN party concept to highlight the company’s pioneering position in the world’s high-tech gaming sector.

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By  Sarah Gain Published  February 8, 2005

High-tech gaming enthusiasts across the Middle East are set to benefit from the world’s latest advancements in 3D graphics and interactive computer-generated special effects, and the market could grow to over US$100 million, according to senior officials from ATI Technologies who are in Dubai to host the Gulf’s first ‘LAN party.’ Widely viewed as the world’s latest evolution in entertainment, a LAN party consists of several gamers competing against one another in computer-generated real-world challenges, such as auto racing. The thrill, say gamers, is that the advanced 3D graphics technology now being introduced in the Middle East means that the experience feels incredibly realistic, as real-world and computer-generated environments are made strikingly similar. ATI, a global leader in the design and manufacture of 3D graphics and digital media silicon solutions, uses the innovative LAN party concept to highlight the company’s pioneering position in the world’s high-tech gaming sector. “What better way to showcase our graphics technology for the general public than by hosting a LAN party, a concept we expect to be met with considerable enthusiasm here in the Middle East,” adds Richard Huddy, game developer relations manager for ATI Technologies in Europe, the Middle East and Africa. “On a LAN, response time among players is much faster than the same interaction over the internet, changing the quality of the game completely. Gaming events such as this allow us to fulfil our ultimate objective: putting the world’s best 3D graphics into the hands of the world’s best gamers.” In 2004, while ATI’s mid- to high-end solution products continued to grow in popularity in the Middle East, the company also saw a tremendous demand for its discrete low- to mid- solution products as well. “Rising internet penetration levels, an increasing number of broadband users, and the introduction of superior gaming concepts are allowing the high-tech gaming market in the Middle East to flourish,” says Rauf Baig, managing director for ATI Middle East. “With our direct presence in the region, and unrivalled product range, ATI is comfortably positioned to cater to the unprecedented demand expected in the region for PC graphics technology. ATI offers the industry’s most powerful, feature-rich line-up of graphics solutions with unparalleled next-generation graphics, video performance, and battery life at every price point, for a wide range of applications including gaming, multimedia, and workstation,” he adds.

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