75% KSA companies plan to deploy or upgrade ERP solutions

The key objectives of the survey was to better understand the nature of decision making process involved in the implementation of ERP solutions in organisations, evaluate the key motivators and barriers to ERP implementation and monitor the current satisfaction levels with available solutions.

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By  Angela Prasad Published  February 1, 2005

A survey conducted by Epicor Scala reveals that over 75% of manufacturing, services and trading companies in the Kingdom of Saudi Arabia (KSA) are gearing up for new deployments or planning to upgrade their enterprise resource planning (ERP) solution. Announcing the results of the survey conducted in association with the global research firm, A C Neilson, Ziad Aqrabawi, regional director Epicor Scala MEA said: “The survey results are indicative of the high potential in the Saudi Arabian market for ERP solutions. Being the largest IT market in the region, enterprises across the board in the Kingdom are adopting technology solutions like ERP to bring more competitiveness and efficiency in their business operations.” Epicor Scala says the findings of the survey will help it better design product offerings, enhance the already high recall of iScala by over two-thirds of the respondents, and meet the requirements of our customers. “The survey shows that the brand awareness of iScala is third, only behind Oracle and SAP among ERP solution packages. This reflects our consistent efforts to offer the right solutions to the Saudi Arabian market, says Aqrabawi. The key objectives of the survey spanning over 160 companies in the Kingdom was to better understand the nature of decision making process involved in the implementation of ERP solutions in organisations, evaluate the key motivators and barriers to ERP implementation, monitor the current satisfaction levels with available solutions to determine corporate customer expectations and also to assess the potential of the market. “There was a fairly high understanding of the benefits of ERP implementation, with over 60% of the respondents citing ‘cost’ & ‘process’ efficiency as key advantages, but this view primarily came from companies that have already implemented ERP solutions. There is a huge need to further educate the market to make enterprises understand the benefits of ERP,” says Aditya Gokhale, research manager at AC Neilson. On the sectoral growth prospects, the survey indicated that there were tremendous growth opportunities in the region’s trading and distribution business. “The key factors that make companies go for ERP packages are largely driven by ease of use and enhanced efficiency that the implementation of these solutions bring. Contrary to the existing perceptions that reputation and value for money were the least important factors in the ERP decision making process,” Gokhale adds.

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