Dancing to the Cisco rhythm

The network giant was on song during its 2005 Gulf Partner Summit held in Dubai yesterday, and Cisco even had partners swaying to the channel tune as top execs briefed the region’s system integrators on Cisco’s strategy for success.

  • E-Mail
By  Alex Malouf Published  January 31, 2005

The network giant was on song during its 2005 Gulf Partner Summit held in Dubai yesterday, and Cisco even had partners swaying to the channel tune as top execs briefed the region’s system integrators on Cisco’s strategy for success. Held in the plush confines of Dubai’s Grand Hyatt hotel, partners from all over the GCC region and beyond gathered to hear Mark De Simone, VP for the EMEA region, explain Cisco’s plans for the forthcoming year, and his recipe for continued growth. “Cisco is leading the market with a host of visions, such as the intelligent information network, that will carry the networking world forward. While it may seem optimistic, I believe that 50% growth is well within our reach for 2005 across the Middle East,” explained De Simone. The 200 plus attendees spent their time value adding to their businesses in several breakout sessions covering sales, services and technology trends. But the highlight of the day must have been the team-building exercise just before dinner. Both partners and execs were banging their drums, shaking tambourines and rocking to the rhythm of the Cisco tune. “This is the first time I have ever played a cow bell,” enthused one partner as he happily chimed away. Cisco marketing manager Yusef Khalili, who was caught on camera jiggling his tambourine, added, “what a great way to build team spirit. I don’t think anybody has held a more successful and spirited event.” The fun had to come to an end, and Cisco got around to the business of awarding partners during the evening event. A host of A-list channel celebrities turned up for the awards, including HP Middle East supremo Joe Hanania, Logicom MD Omiros Pissarides, and Tech Data boss Adnan Al-Falah. To the tune of 70s cult show Battlestar Galactica, the award winners walked up to the front of the hall and collected their crystal weights. Gulf Business Machines won the award for IP Communications Partner, Zak Solutions walked away with the prize for security partner, and Mannai received the accolade of best Service Provider for 2004. Other names out of the hat included HP for solutions partner, Emircom as services partner, and IITC — named as 2004’s premier partner. Tension mounted as the unveiling of the most prestigious award, Cisco gold partner for 2004 approached. The UAE’s Emirates Computers, winner of the silver partner award, was pipped to the post by Kuwait’s Universe Computers, recipient of the outstanding customer satisfaction accolade. “This was a great evening, followed by a great event,” asserted Ghazi Atallah, Cisco Middle East general manager. “We look forward to replicating the success we have enjoyed here in Saudi Arabia soon, and get all of our channels moving to the same tune.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code