Prince Michael to launch Luxury Council in Dubai

International arm of the British Luxury Council hopes launch will provide boost to Gulf luxury goods market.

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By  Mark Johnson Published  January 17, 2005

HRH Prince Michael of Kent will visit Dubai later this month to officially launch the World Luxury Council, the international arm of the British Luxury Council. Heading a high-level delegation of decision-makers and business leaders, Prince Michael will add his stamp of approval to the company, which has recently opened an office in Dubai Media City. The World Luxury Council will assist UAE-based international luxury businesses eager to expand their business not only to the rest of the Gulf countries but also to India, Russia, China and Europe. Aimed at introducing its members to potential new business and to assist them in international expansion and development of their brand, the World Luxury Council has specifically identified Dubai and the Gulf states as a major growth market for the marketing and promotion of luxury goods. "Using our international reach and global network of members, we create innovative and exclusive opportunities for our members to reach new markets and high net worth individuals, in turn giving them the opportunity to increase revenues and profits through the introduction of new sales and marketing channels,” explained Emma Vague, who has been appointed Director of Sales & Marketing for the World Luxury Council. The British Luxury Council, which globally lists Aston Martin, Boucheron, Dom Perignon, Edmuston Yachts and Drydon Private bank, amongst its many corporate members, is confident that its Middle East arm will recruit a number of international companies based in the Gulf to its membership base. “There has already been firm interest from local Dubai companies, particularly from real estate development, tourism projects and the financial services industry, in becoming members of the World Luxury Council,” continued Emma Vague. “We will assist Dubai member companies and clients with representation in international markets through bespoke and specialist events, sponsorship opportunities, inclusion at key boutique exhibitions and one-on-one presentations and seminars/meetings.” With more than 150 Corporate Members or Preferred Partners globally, the World Luxury Council works as a strategic communications organisation proactively encouraging members to regularly attend networking sessions, events, presentations and receptions in order for members to meet other Members, captains of industry, heads of government departments or other key decision-makers in business. Through these personal introductions, the World Luxury Council can assist, enabling fast-track business between members and their respective client bases. Heading up the Dubai Media City based office is Managing Director Mark Miller, formerly head of Visit Britain in Dubai, and Emma Vague. Emma will take charge of the day-to-day operations of the World Luxury Council bringing with her nearly a decade’s worth of experience in the Gulf. Formerly International Sales Manager for Cityscape at IIR, Emma previously worked for the British Embassy Commercial Section helping to bring British businesses to Dubai and organizing trade mission events around exhibitions. She was instrumental in making the introduction to bring Harvey Nicholls to Dubai through her organization of the Xperience UK event. “Without a doubt, the Middle East is a fantastic market for the World Luxury Council to enter and develop,” said Emma Vague. “The next year will allow us to firmly establish a prolific data-base of new members and contacts positioning us as the number one representative of luxury industry interests.”

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