eSys sales soar in 2004

Components distribution giant eSys’ Middle East sales soared 78% in 2004, mirroring the company’s global growth rate. Having signed up new vendor partners in 2004, launched a contract assembly operation at Jebel Ali and started up its own IT accessories line under the eCube brand, eSys now claims that it can double Middle East sales during 2005.

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By  Stuart Wilson Published  January 15, 2005

Components distribution giant eSys’ Middle East sales soared 78% in 2004, mirroring the company’s global growth rate. Having signed up new vendor partners in 2004, launched a contract assembly operation at Jebel Ali and started up its own IT accessories line under the eCube brand, eSys now claims that it can double Middle East sales during 2005. “2004 has been an important year for eSys Technologies in the Middle East. That the IT markets in this region are experiencing a high growth curve is well known to all industry watchers. The markets have welcomed the eSys approach to distribution, where partner profitability is nurtured without compromising on quality of product and services,” said Pavan Gupta, general manager at eSys Middle East. eSys picked up EMEA distribution rights for Maxtor in July 2004 and also struck a deal with BenQ in September to distribute its range of Joybook notebooks in the UAE. The company also launched the Middle East’s first repair facility for high-speed DDR memory modules, reducing the turnaround time for channel partners and cementing its importance to vendor partners selling these products. Sales of eCube IT accessories have surpassed US$1m in the six months since the range was launched. The year ahead promises to be a big one for eSys’ fledgling PC contract assembly business. The Jebel Ali facility, expected to become fully operational in March 2005, produced sales of US$2m in the last three months despite being only partially open. eSys expects the facility to post sales of US$10m in 2005. The assembly line is one of two global hubs set up by eSys to drive its global low-cost multimedia PC business and will be used to supply units back into the European market. As well as providing product for eSys itself, the facility can also be used by third parties looking for an assembly partner. “In the new year, besides our existing markets, our target growth area is the North Africa market, where we have recently opened a representative office. Channel partners will continue to benefit from our low-cost distribution model, as well as our continued commitment to customising each deal to ensure maximum return on investment for our reseller,” added Gupta. “Our performance continues to be strong, and we are entering the New Year well positioned to reach our goal of achieving the targeted 100% growth in revenue by the end of 2005,” he concluded.

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