Around the World in 30 Days

Power retailer Plug-Ins is offering end-users the chance to experience exotic locations and far-flung destinations during this year’s Dubai Shopping Festival. Pairs of tickets to 30 different cities across the globe are up for grabs during the month long shopping extravaganza.

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By  Alex Malouf Published  January 9, 2005

Power retailer Plug-Ins is offering end-users the chance to experience exotic locations and far-flung destinations during this year’s Dubai Shopping Festival (DSF). Pairs of tickets to 30 different cities across the globe are up for grabs during the month long shopping extravaganza due to start on January 12th. Coming up with an innovative and attractive promotion has become a top priority for IT and electronics retailers as they battle to secure their fair share of customers in a fiercely competitive market. “We wanted to do something different for this year’s festival, instead of going for the usual gold and car promotions,” explained Miran Ellahee, Plug-Ins product manager. “Everybody in Dubai travels — it’s the nature of the place. So we have developed ‘Around the World in 30 Days’, which we believe will be a major success.” For every Dhs200 that a customer spends in any Plug-Ins store during DSF, they will receive a raffle ticket for a daily draw held every evening. With destinations varying every day and including firm favourites such as New York, Sydney and Kuala Lumpur, Plug-Ins reckons it is onto a winner. “What is fantastic about this promotion is that if you don’t win that day your raffle ticket stays in the draw. We don’t throw away tickets at the end of each day. So if you buy on the first day you have thirty chances to win. If you do win, your ticket still goes back into the draw so you could end up winning on more than one occasion,” added Ellahee. During full year 2004, Plug-Ins footfall topped 2.4 million with more than 500,000 customers visiting during the DSF festival itself. Ellahee reckons that the figure could be even higher in 2005. “Half a million customers during DSF 2004 is a staggering number, but we believe that 2005 can be even more successful. There is something for everyone at Plug-Ins this year.”

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